Marketing is undoubtedly constantly evolving.
Several years ago traditional marketing was at its peak, on television, radio, posters, word of mouth advertising, guerilla marketing, among many other techniques.
It didn’t take long for the internet age to change the way companies – and people – sell, taking new strategies on blogs, social media, email, and more.
What is marketing?
To give you a little context, we must start with the really basic thing, define plain marketing and how it can help your business.
Simply put: marketing — or marketing in Spanish — is the science that studies and meets the needs of a specific market, to benefit both that market and the company itself.
And have you ever wondered since when does marketing exist? This is older than it might seem since it has been with us since the man began to make exchanges, barters, sales.
At that time, new ways were sought to give value to the products, to be able to effectively communicate all their benefits; and so little by little, it evolved to what it is today.
Advantages and disadvantages of traditional marketing
Now that you know what traditional marketing consists of and the different ways it has to communicate its advertising message, you wonder what the advantages and disadvantages of all these are.
Among its advantages are:
- The massive reach is the most notorious feature since when using media such as television or radio, you can reach a huge number of people.
- It is effective locally: Something very effective for small businesses is to use flyers, loudspeakers, and even spectacular because this way, you have enough local reach.
- It does not depend on the internet: Currently, there are still people who do not have the internet, so if that is your target market, your choice must be traditional media.
And among the disadvantages are:
- It is not personalized: Although the scope is enormous – as we mentioned before – does not mean that the message will be relevant for everyone who sees it. This causes the company not to feel so “close” to the consumer.
- Your investment is much higher: Renting advertising space in magazines, newspapers, radio, and television can be expensive depending on the size – and time – of said message.
- Not everything can be measured: It is one of the most notorious drawbacks compared to digital marketing, since the impact of some things cannot be measured, such as how many people see a spectacular, or how many people read a flyer, etc.
Advantages and disadvantages of digital marketing
Digital marketing is constantly growing and changing; Its importance is increasingly known, and therefore it is becoming an important part of the strategy of many businesses.
Just as with traditional marketing, this has its advantages and disadvantages, which we will explain in more detail.
Among the advantages are:
- Metrics of everything: One of the most obvious benefits, since digital tools offer data from all the campaigns you do, with graphics and even suggestions of things you can change.
- Its reach grows along with the internet: At first, the reach of digital media was a disadvantage; however, the internet is here to stay and continues to grow, and digital marketing advances in the same way.
- Focuses on user experience: This enables users to feel more satisfied with their overall experience, increasing their brand loyalty.
- It’s more personal and feels more human: Digital media like social media have also allowed brands to have their “voice,” giving it more personality and a more human sense.
Among the disadvantages are:
- The internet is necessary for everything: Both to create the campaigns and the users to be able to access what you offer.
- Some users are suspicious of the internet: Although the internet is increasingly used, indeed, there are still people who do not completely trust what they see on social networks and the web in general.
In conclusion: traditional marketing and digital marketing are not fighting. Choosing one or the other depends on the needs of your business and the target market.