Digital Marketing Strategies To Improve SEO For Hotels And Boost Sales

Any business seeks to attract customers, and for this, it is necessary to understand potential customers. Without understanding and understanding the target audience and what they are looking for, it is very difficult to design a strategy that works. For example, when determining keywords, you need to understand what words customers interested in a hotel would write if they were looking for it on the Internet.

It is also convenient to know what users look at when they visit the website of a hotel. For example, if they visit the blog, if they review comments and ratings if they use social networks to get information, etc. You can find this through tools like Google Analytics, surveys, etc. and adapt the web and the strategy to promote these parts that users consult more frequently.

Currently, the trend in the hotel sector is the sale of experiences. You can take advantage of this to create new interesting content for potential customers and increase direct sales.

Contents about destiny

When customers search for a hotel, they are thinking of the destination. Writing a blog or content with interesting topics about the destination can be a good way to reach your target audience.

You have to be varied and, at the same time, entertaining, without forgetting that quality counts more than quantity. Writing 10 posts a week about the park next to the hotel will not add much value to the user while proposing plans, routes, places of interest, etc. close to the hotel location can attract new customers.

Local SEO

Why is this important to a hotel? Because it means that if you want to drive more traffic to the hotel, you must emphasize the hotel’s position in the destination. Local SEO can make the difference between having a high level of reservations or not.

Having links to local sites that reinforce the hotel’s image and optimizing Google My Business (GMB) tabs are two key points that can improve the local SEO of a hotel.

In the case of hotel chains, for example, they should create a GMB file for each hotel and thus optimize local SEO and boost sales.

Visual content

Visual content has a great weight in this sector. Before deciding to hire him, users usually want to know what the hotel is like, the surroundings, the accommodation, etc.. So it’s almost imperative to include high-quality, high-resolution photos and videos.

One of the latest digital marketing trends that are having a great acceptance in the hotel sector is augmented or virtual reality and video marketing. Showing users a 360-degree view of the hotel and the environment provides great confidence to customers, thus enhancing reservations.

But beware, if a website is overloaded with visual elements, it can slow down, which will not favor traffic on the website. With which, it is necessary to enhance the visual content but adapted and optimized for the website.

04Aug/20

Digital Marketing For Pharmacies: What Is The Key To Success

Like many businesses in other sectors, pharmacies have adapted their marketing strategies to the medium that more and more customers use to inform themselves about their products. Likewise, this small change can significantly increase revenues, also in the pharmaceutical market. This is how digital marketing for pharmacies arises, an excellent option to make you known and differentiate yourself from the competition in the new digital reality.

 

Restrictions on product promotion

 

It should not be forgotten that pharmacies have certain limitations and restrictions regarding most medicines since they can only be purchased with a prescription. Therefore, they cannot be used for marketing campaigns, both digital and face-to-face.

 

Be careful with the information and authorship of the contents

 

The increased use of new technologies and the ease of accessing online commerce have made it very important for pharmacies to promote themselves. At the same time, it is true that with the latest Google updates, the medical update, this sector is much more controlled. It is no longer worth reporting anything and without a defined or expert author. The EAT criteria that Google requires in its guidelines must be met. Professional experts are required to communicate. But a good digital strategy is also required to help spread that information. Even on a technical level, implementations that help this are required. The medical update or medic core update affects health websites and analyzes those sites that offer information that affects people’s lives. In many cases, some sites lost more than 50% of their traffic after this update.

 

More channels, more clients

 

If the Covid-19 pandemic has left us as learning, it is that the online channel is essential. Reaching more customers is possible, thanks to a good eCommerce that sells and distributes products. A wide variety of products can be sold through this channel. Also, pharmacies have thus expanded their product offering as it allows them to offer more without having to stock everything at the physical pharmacy.

 

Monitor your online reputation

 

All communication that is done online has much more impact even than offline. That is why you have to take care of it if possible, even more. The web must transmit clarity and must take care of usability aspects. The content must be truthful and approved by experts and specialists. Encourage users to leave reviews that praise the good service offered. Otherwise, an incomplete and unusable website may have the opposite effect than expected.

02Aug/20

Traditional Marketing vs. Digital Marketing: The Better One?

Marketing is undoubtedly constantly evolving.

Several years ago traditional marketing was at its peak, on television, radio, posters, word of mouth advertising, guerilla marketing, among many other techniques.

It didn’t take long for the internet age to change the way companies – and people – sell, taking new strategies on blogs, social media, email, and more.

What is marketing?

To give you a little context, we must start with the really basic thing, define plain marketing and how it can help your business.

Simply put: marketing — or marketing in Spanish — is the science that studies and meets the needs of a specific market, to benefit both that market and the company itself.

And have you ever wondered since when does marketing exist? This is older than it might seem since it has been with us since the man began to make exchanges, barters, sales.

At that time, new ways were sought to give value to the products, to be able to effectively communicate all their benefits; and so little by little, it evolved to what it is today.

Advantages and disadvantages of traditional marketing

Now that you know what traditional marketing consists of and the different ways it has to communicate its advertising message, you wonder what the advantages and disadvantages of all these are.

Among its advantages are:

  • The massive reach is the most notorious feature since when using media such as television or radio, you can reach a huge number of people.
  • It is effective locally: Something very effective for small businesses is to use flyers, loudspeakers, and even spectacular because this way, you have enough local reach.
  • It does not depend on the internet: Currently, there are still people who do not have the internet, so if that is your target market, your choice must be traditional media.

And among the disadvantages are:

  • It is not personalized: Although the scope is enormous – as we mentioned before – does not mean that the message will be relevant for everyone who sees it. This causes the company not to feel so “close” to the consumer.
  • Your investment is much higher: Renting advertising space in magazines, newspapers, radio, and television can be expensive depending on the size – and time – of said message.
  • Not everything can be measured: It is one of the most notorious drawbacks compared to digital marketing, since the impact of some things cannot be measured, such as how many people see a spectacular, or how many people read a flyer, etc.

Advantages and disadvantages of digital marketing

Digital marketing is constantly growing and changing; Its importance is increasingly known, and therefore it is becoming an important part of the strategy of many businesses.

Just as with traditional marketing, this has its advantages and disadvantages, which we will explain in more detail.

Among the advantages are:

  • Metrics of everything: One of the most obvious benefits, since digital tools offer data from all the campaigns you do, with graphics and even suggestions of things you can change.
  • Its reach grows along with the internet: At first, the reach of digital media was a disadvantage; however, the internet is here to stay and continues to grow, and digital marketing advances in the same way.
  • Focuses on user experience: This enables users to feel more satisfied with their overall experience, increasing their brand loyalty.
  • It’s more personal and feels more human: Digital media like social media have also allowed brands to have their “voice,” giving it more personality and a more human sense.

Among the disadvantages are:

  • The internet is necessary for everything: Both to create the campaigns and the users to be able to access what you offer.
  • Some users are suspicious of the internet: Although the internet is increasingly used, indeed, there are still people who do not completely trust what they see on social networks and the web in general.

In conclusion: traditional marketing and digital marketing are not fighting. Choosing one or the other depends on the needs of your business and the target market.